LTD were asked to create a brand for an already established property maintenance company. They had no brand exposure and relied on word-of-mouth to get new clients. A tried and trusted method, but in today’s digital world they knew they needed an identity and a web presence. Their specialism is in premium maintenance solutions tailored to the unique needs of high-end properties. They are committed to preserving the comfort, elegance, and pristine condition of properties and needed the brand to reflect the artisan quality of their work.

Using symbols or architectural details for inspiration, reinforces the artisan quality of the work C&A London Property Services do.

A slightly modern twist with a solid traditional simplicity, using black and white throughout creates an air of professionalism.

Taking the C, & and A to create a unique monogram gives the identity a crafted, hands-on impression of a small family run business that has been around for years and passed down the generations.